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LUNA NEW YEAR 2020
"Green Earth Cake with Red Melon
Yellow Blossom and the Pink."
- Children New Year Song
ARTIST KHANG GIATE
PRODUCT FOR STREETWEAREAZY
It's our time of the Year
Luna New Year in Vietnam is often painted with Red. We can see it from the traditional costume, the wall canvas, the lucky envelop, the calendar, etc. In fact, there is so much red that speaks for our Asian culture. This color presents the prosperity, luck, and vitality that we all wishing in the New Year to come.
For this reason, we imitate our very culture to release this project with Streetweareazy. By 2D Vector Illustration, the artwork presents the fun and dynamic environment of this occasion with the same color palette. Also, a little modified in the main subject, the pagoda, creates a branding element for our lovely streetwear partner, SWE.
The traditional art of Calligraphy in Vietnam also shines in the Luna New Year occasion where the senior artist displays their work on the street. This form of art requires an extreme deliberation to make the quote accurate in proportion and details.
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