top of page

HADES WOLF

​HADES WOLF WOLF MASCOT

DESIGNED BY UMGJ

cover hades mascot.jpg
hades_mascot overview (2).png

CONCEPT & IDEA

The mascot is one of the most important branding elements for a streetwear brand, same as the logo. In order to represent Hades streetwear, we need to create an iconic character that is universally applicable to all of the brand’s product​s.

​

In Greek mythology, Hades is the underworld god who guards the dark realm of Hell. His image reflects a powerful characteristic of streetwear. Hades has a three-headed dog monster named Cerberus, as a pet. We stylized this guy to be more youthful, adorable, and modern, in the form of a cute angry puppy wearing a jumpsuit, named Mr. Wolf Wolf

​

20 HADES FINAL GRADIENT LOGO 07 (1)-6.png

Original

hades line.png

Legacy

​​The new Mascot was made to be the Legacy version of the original iconic logo from Hades. It brings out the fresh new look for Hades's new product that targets generation Z in the Vietnamese market. His image matches with the tee, hoodies, backpack, and even figurine and toy merchandise.

COLOR VARIATION

hades mascot webpost2-1 .png

STYLE VARIATION

hadesvariation.png
Untitled-1.png
á.png

STREETWEAR PRODUCT

wolf cloth.png
117444645_2793820344231481_2665787439571201976_n.png
117592739_2793820347564814_6700717907575018220_n.png

TOY & MECHANDISE

119966998_2833916270221888_7869606518062165847_n.png
Screen Shot 2022-09-22 at 13.21.29.png
bottom of page