HADES WOLF WOLF MASCOT
DESIGNED BY UMGJ
CONCEPT & IDEA
The mascot is one of the most important branding elements for a streetwear brand, same as the logo. In order to represent Hades streetwear, we need to create an iconic character that is universally applicable to all of the brand’s products.
In Greek mythology, Hades is the underworld god who guards the dark realm of Hell. His image reflects a powerful characteristic of streetwear. Hades has a three-headed dog monster named Cerberus, as a pet. We stylized this guy to be more youthful, adorable, and modern, in the form of a cute angry puppy wearing a jumpsuit, named Mr. Wolf Wolf
The new Mascot was made to be the Legacy version of the original iconic logo from Hades. It brings out the fresh new look for Hades's new product that targets generation Z in the Vietnamese market. His image matches with the tee, hoodies, backpack, and even figurine and toy merchandise.
TOY & MECHANDISE